{"id":5579,"date":"2014-04-11T20:55:37","date_gmt":"2014-04-11T20:55:37","guid":{"rendered":"https:\/\/www.transcultures.com\/?page_id=5579"},"modified":"2021-05-09T17:04:49","modified_gmt":"2021-05-09T17:04:49","slug":"recherche-culturelle","status":"publish","type":"page","link":"https:\/\/www.transcultures.com\/fr\/recherche-culturelle\/","title":{"rendered":"RECHERCHE CULTURELLE"},"content":{"rendered":"\n<p>TransCultures offre une large gamme de services au milieu des analystes de march\u00e9. La recherche multiculturelle d\u00e9crit, documents \u00e0 l&#8217;appui, la mani\u00e8re dont un produit est appr\u00e9hend\u00e9 par un march\u00e9 cible, afin d\u2019identifier et de contourner les obstacles culturels potentiels qui, avant son lancement, risqueraient autrement d\u2019emp\u00eacher son succ\u00e8s. Trop de lancements de produits ont mal tourn\u00e9 pour la simple raison que le nom du produit n&#8217;\u00e9tait pas adapt\u00e9 au pays cible. TransCultures est conscient de ce danger, et a pour cette raison d\u00e9velopp\u00e9 un service d\u2019\u00e9valuation culturelle qui permet aux clients de r\u00e9duire le risque.<\/p>\n\n\n\n<p><strong>Nos \u00e9valuations culturelles se composent de plusieurs \u00e9l\u00e9ments :<\/strong><\/p>\n\n\n\n<ul><li>Une analyse men\u00e9e du point de vue culturel, pour d\u00e9tecter toutes les interf\u00e9rences possibles, qu\u2019elles soient de nature historique, sociale ou commerciale.<\/li><li>La constitution, au sein du pays cible, de groupes t\u00e9moins destin\u00e9s \u00e0 mesurer le potentiel d\u2019adaptation d\u2019un produit et \u00e0 p\u00e9n\u00e9trer de nouveaux march\u00e9s.<\/li><li>La r\u00e9alisation d\u2019un sondage permettant de mesurer l&#8217;int\u00e9grit\u00e9 et les qualit\u00e9s d\u2019une marque dans un pays cible.L\u2019\u00e9valuation des perceptions sur une marque, afin d\u2019identifier les images, couleurs, \u2026, \u00e0 connotation culturelle ind\u00e9sirable.<\/li><\/ul>\n\n\n\n<p>TransCultures poss\u00e8de sur place les ressources n\u00e9cessaires \u00e0 une v\u00e9ritable \u00e9valuation des march\u00e9s locaux. Avant de d\u00e9velopper les canaux de vente et d\u2019investir lourdement dans une campagne de publicit\u00e9, laissez-nous vous aider \u00e0 comprendre comment votre marque ou votre produit sera per\u00e7u par votre client\u00e8le cible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TransCultures offre une large gamme de services au milieu des analystes de march\u00e9. La recherche multiculturelle d\u00e9crit, documents \u00e0 l&#8217;appui, la mani\u00e8re dont un produit est appr\u00e9hend\u00e9 par un march\u00e9 cible, afin d\u2019identifier et de contourner les obstacles culturels potentiels qui, avant son lancement, risqueraient autrement d\u2019emp\u00eacher son succ\u00e8s. Trop de lancements de produits ont &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.transcultures.com\/fr\/recherche-culturelle\/\"> <span class=\"screen-reader-text\">RECHERCHE CULTURELLE<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":1,"featured_media":7649,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[116],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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