{"id":7772,"date":"2015-04-03T04:31:43","date_gmt":"2015-04-03T04:31:43","guid":{"rendered":"https:\/\/www.transcultures.com\/?page_id=7772"},"modified":"2021-05-10T23:29:11","modified_gmt":"2021-05-10T23:29:11","slug":"investigacion-de-mercados","status":"publish","type":"page","link":"https:\/\/www.transcultures.com\/es\/investigacion-de-mercados\/","title":{"rendered":"Investigacion de mercados"},"content":{"rendered":"\n<p><strong>Investigacion Cultural Del Mercado<\/strong><\/p>\n\n\n\n<p>TransCultures ofrece una investigaci\u00f3n cultural de los mercados para la comunidad del estudio de mercados. La investigaci\u00f3n cultural describe el proceso por el cual los productos y materiales de apoyo se eval\u00faan dentro del mercado de destino para, antes de sus lanzamientos, identificar y compensar cualquier possible barrera cultural que, de alguna manera, pueda frenar su \u00e9xito. Existen muchos ejemplos de lanzamientos de producto que han fracasado simplemente porque el nombre del producto o los medios de apoyo no fueron aceptados por el pa\u00eds de destino. TransCultures reconoce esta exposici\u00f3n y ha desarrollado un servicio de evaluaci\u00f3n cultural para ayudar a los clientes a reducir este riesgo.<\/p>\n\n\n\n<p>Las evaluaciones culturales se componen de varios elementos:<\/p>\n\n\n\n<ul><li>An\u00e1lisis desde el punto de vista cultural para destapar cualquier conflicto hist\u00f3rico, social o comercial.<\/li><li>Grupos de enfoque culturales dentro del pa\u00eds para medir la correcta implementaci\u00f3n de sus productos y contenido de apoyo para conquistar nuevos mercados.<\/li><li>Encuestas sobre la marca que midan el nivel actual de integridad e idoneidad de su marca en los mercados de destino.<\/li><li>Indagaci\u00f3n acerca de las opiniones con respecto a la marca para identificar cualquier connotaci\u00f3n cultural indeseada asociada a sus im\u00e1genes, colores, etc.<\/li><\/ul>\n\n\n\n<p>TransCultures cuenta con los recursos necesarios para realizar un verdadero estudio de mercado local de su marca. Antes de que usted desarrolle los canales de distribuci\u00f3n y gaste su dinero en una costosa campa\u00f1a publicitaria, d\u00e9jenos ayudarle a entender c\u00f3mo su marca o producto ser\u00e1 apreciado por su consumidor objetivo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Investigacion Cultural Del Mercado TransCultures ofrece una investigaci\u00f3n cultural de los mercados para la comunidad del estudio de mercados. La investigaci\u00f3n cultural describe el proceso por el cual los productos y materiales de apoyo se eval\u00faan dentro del mercado de destino para, antes de sus lanzamientos, identificar y compensar cualquier possible barrera cultural que, de &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.transcultures.com\/es\/investigacion-de-mercados\/\"> <span class=\"screen-reader-text\">Investigacion de mercados<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":1,"featured_media":7650,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[113],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Investigacion de mercados &bull; TransCulturas<\/title>\n<meta name=\"description\" content=\"Investigaci\u00f3n\u00a0de\u00a0mercados\u00a0y marketing. 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